“The most buzz or conversations about TV shows are about the actors associated with these projects. NBC shows have the lion's share of the conversation. This is a good time for them. They've created shows and stars that people are interested in, which is a good sign that they will get some sampling when they premiere these shows.”
“People who had heard about it had a chance to ... catch up and see what they missed over the summer. Also, it's got an extraordinarily strong fan culture around the show. ... There's lots of subtext, which is what fan cultures love.”
“We know that viewing levels increase in September because the weather starts getting a little cooler, it gets darker a little earlier, viewers are already conditioned to be looking for new programming.”
