“[Pediatricians have particular concerns because they tend to have long-standing relationships with their patients and families.] There's no question you become integrally involved (with families) and should be, ... It's a unique relationship like clergymen have.”
“Mozart never watched Baby Mozart , and Einstein never watched Baby Einstein , ... We're subject to the demographic targeting of very enterprising companies.”
“We need everyone's help to keep TBA together. We are all small businesses, and everyone's help is needed. I'm afraid there are some small businesses that may not make another year. We are down from 67 members to 64.”
“It's a reverse bid, similar to how eBay works, ... Consumers set the terms. In other words, they say,'You pay me X amount a call, call me these number of times, for these products.'”
“[They will be asked personal information such as spending habits, type of products they like to buy and brand preferences and the amount they want to earn per minute.] The sweet spot is 25 cents a minute. That will attract more calls, ... But BMW might want to reach you even if your bid is $1 or more.”
