“Everything we have done has been both pro-consumer and pro-competitive. Nothing we have done with revenue sharing has been exclusive. That is open to everyone.”
“[Blockbuster said that the $250 million to $300 million generated by late fees will be made up by revenue coming from greater frequency of rentals.] The no-late-fee program has performed very well, ... We have said that by the first quarter of 2006, we believe that overall rental revenues will be greater than if we would have charged an extended viewing fee.”
“We tested this in markets across the country. Based on our experience in these tests, we believe we will be able to make that up in rental transactions and lower marketing, operating, and promotional costs.”
“Our goal is to drive business and competitors' business to our other stores and Blockbuster Online. This transfer of revenue is great for our profitability.”
