“Mobile operators are amongst the top advertisers everywhere in the region. In most markets you've got two, three or four operators that are desperately fighting each other for business. That's fueled a lot of marketing activity, perhaps more so than any other category in Asia in the past five years.”
“All of them are still trying to carve out unique positioning, which is always difficult in a market where truthfully there's a lot of parity in terms of offers.”
