“We hope that the advertisement will get Arab consumers to consider whether it is fair to boycott a dairy company that has had nothing to do with these caricatures.”
“So far, only relatively few customers have chosen to lift the boycott but we've had positive signals from others and we're hopeful that one of the large chains will decide to list our products again.”
“We're delighted that our largest Saudi customers have decided to lift the boycott. We expect the other large supermarkets in the rest of the Middle East to follow...However, we're fully aware that many Arab consumers remain skeptical about our products, so we plan to adjust certain parts of our marketing.”
