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    I Like this quote I dislike this quote“Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different.”

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    I Like this quote I dislike this quote“Today's consumers are much more interested in a quality wine that they know is going to taste good. They are much less concerned about where it comes from and the story behind it.”

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    I Like this quote I dislike this quote“We expect this will be a leading California wine brand within three years.”

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    I Like this quote I dislike this quote“One of the ideas was, let's take advantage of this wonderful trademark and launch a wine.”

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    I Like this quote I dislike this quote“It gives us kind of an automatic entry into the consumer mind-set.”

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