“Networks would have no problem putting the debates on a Saturday because nobody watches network TV anymore on that day. But the debates are something they have to cover. It's just something they do.”
“They're promising very good numbers that they have a better-than-even shot to obtain. The patriotic swell of the country I think will help the numbers.”
“I don't think the Super Bowl is the right place to buy a spot that is less expensive. You have to be very wary, because even if you save $300,000, it could turn out you could have paid more on a cost-per-thousand (viewers) basis. It's one of handful of events where the position is as important as the price. Where your spot runs is part of negotiations.”
